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Why
advertise on travelres.com?
TravelRes is one of the leading
hotel reservation services in the German-speaking countries with
approximately 1,900,000 participants registered for bookings. It is
also one of the top travel websites based on the number of page
impressions made per month (Nielsen Netrating Report).
- Advertising on travelres.com
is good value for money.
You can have a banner for your hotel from only 185 euros per month.
- Advertising on travelres.com
specifically targets your customers.
Only those interested in hotels and travel, and on request, clients
travelling to a specific destination, will see your banner. For
example, without incurring advertising wastage, a hotel in Hamburg can
display its highly visible advert exclusively to customers who are
actually looking for an hotel in Hamburg.
- Advertising on travelres.com
produces results.
And these are measurable. You will receive an accurate evaluation of
your advertising results.
Which target groups will you reach with your
adverts on travelres.com?
Our customers are, above all, business
travellers, secretaries and travel managers, that is, the
"decision-makers" for a company's hotel bookings, but our customers
also include private bookers, e.g. of short breaks and spa and health
holidays. Their common denominator is their high level of affinity for
online media and their interest in making direct bookings online. Our
customers account for 2,8 Mio. (individual) visits per month and as a
result generate more than 24 Mio. page impressions.
Advertising
options:
Full-size banner:
Upper right on the travelres.com pages. Bookable
for specific destinations or "run of site" i.e. right across travelres.com's
entire network.
Skyscraper banner:
Very large format on travelres.com's results page
guaranteeing high visibility. Bookable for specific destinations or
"run of site" i.e. right across travelres.com's entire network.
Interstitial banner:
This innovative advertising format is displayed while the hotel list is
loaded in the background. This guarantees the highest visibility
possible. The interstitial banner can also be booked as destination
dependent - i.e. specifically for the advertising customer's requested
travel destination.
Newsletter advertising (image and text):
Our newsletter in its various versions is the most successful product
of its kind in the German-speaking countries. Newsletters give regular
information about news in the hotel industry and special offers. The
high opening and click-through rates of our HTML newsletters, which are
professionally distributed using a service provider, attest to the high
level of acceptance by readers. The cancellation rate is
extraordinarily low. Adverts with text, image and links are available
in the following versions:
- German version for booking customers with
more than 1,080,000 subscribers
- English version for booking customers
with more than 230,000 subscribers
- French version for booking customers with
more than 28,000 subscribers
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